This blog is all about Facebook and 7 Marketing P's which include Place, Promotion, Price, People, Physical Evidence, Product and Process.
Facebook and Place:
This image demonstrates the Facebook offices world wide. This provides signafiencants to the marketing mix as it shows the success of Facebook. Facebook first started in Harvard University and now has offies all over the world. Therefore, the physical evidence of this photo shows the development of Facebook.
Jacky, Joa, (N.d), Photograph- http://www.aspiremapper.com/index.php/2017/11/26/facebook-offices-worldwide/
Facebook and People:
Furthermore, I believe this image of the organisational chart best shows the people at Facebook, this is because it demonstrates all the different departments in the large company with CEO Zuckerberg being placed at the top. Facebook has many different departments that has lots of importance to the company, without these departments, the company wouldn't be able to run successfully. Therefore, everyone in this chart has an important role to place within the company.
Nancy, 1st December, Photograph https://www.orgcharting.com/facebook-organizational-structure/
Facebook and Physical evidence :
This Image shows real importance to Facebook and its process and physical evidence. This shows the logo from 2003 - present, it conveys the developments that have happened in Facebook and the ideas that have gone into he company. The image shows the process of the Logo and different designs within the company.
Logo-world, January 18th, 2021, Photography, https://logos-world.net/facebook-logo/?&__cf_chl_jschl_tk
Facebook and Price:
This graph shows the "cost per click" by country from Facebook and advertisement. It demonstrates the average cost however, some countries are way over average such as Australia and Japan. Facebook gain their money from advertisement, a lot of businesses use Facebook and advertise their business. Therefore, this suggests that Facebook is gaining a lot of their profits from advertisement. Alfred Lua, n/d, Photograph https://buffer.com/library/facebook-advertising-cost/
Facebook and promotion
Facebook is a massive company known globally therefore, they have to be really careful about their promoting and advertisement. This image demonstrates a Facebook advert on a side of the building. This is good advertisement as it was place in New York in a busy environment therefore, lots of people will go pass this building and look at the Facebook ad. The fact that the advert is so big means that it will attract more eyes to look at and want to join Facebook. The more people that look at the promotion means there is more talk about Facebook therefore, Facebook becomes a popular network which also means more people will want join, always keeping Facebook in the competition.
Alex Heath, February 14th 2017(Photograph) https://www.inc.com/business-insider/facebook-is-launching-a-tv-app-for-videos.html
Facebook and Process
"The History Of Facebook"- Facebook has been around for many years (from 2003). This Facebook effect demonstrates the timeframe and the different products and features that have been produced throughout the years. I believe that this shows the process in a strong view as it shows the different products when it first started to 2021. This also demonstrates the success as the amount of products they produced the more likes they got. Therefore, it shows the fast growing pace of the company and conveys that the company can always do more to make the company the best in the competition.
History of Facebook, n/d (Photograph) https://facebookmodernadvertising.wordpress.com/history-of-facebook/
Facebook and products
Facebook has many products that they have produced over the years. They have products such as WhatsApp, Oculus, Facebook Messenger etc. As seen before, the more products that Facebook created, the more likes and reviews that they got. This enables the company to have more talk, bringing the reputation on the company to a high level. Facebook has done well in their creating their products as they listen to their customers. They want feedback and criticism therefore, Facebook creates surveys and poll on social media which they engage with their customers and listen to what features they would like. Furthermore, this also shows the relationship between Facebook and their customers as are engaging with them and making them feel that they have an important voice in the company.
MAHESH MOHAN, January 9, 2021(Photograph) https://www.matrics360.com/facebook-products-and-services/
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