Script:
UNIT 2- Assignment 5
The script:
Hello, my name is Lauren Millar and welcome to my pitch about content marketing.
Before we go into the best practices of content marketing, let's explore what content marketing is. It is a type of marketing that involves the creation and sharing of online material (such as videos, blogs and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products and services.
The examples I will be talking about today in my video today are:
Blogging
Online video content
Newsletters
Podcasts
I will be explaining why these are best practices of content marketing and also comparing them to other content marketing examples.
As you can see from my presentation I used blogging as part of an example of content marketing. Therefore, let's talk about the use of blogging. Blogging is a discussion or informational website that allow the public to read and have opinions. Blogging is a very effective way of content marketing as it pulls interest in the product or services that a brand is selling. Therefore, blogging is one of the best practices of content marketing because it builds traffic to a website which allows the product or service to become more popular especially if people are talking about it and the positive discussion from the blogs spreads causing more people wanting to go to the site and purchase the product or service, allowing there to be profits in the business. Furthermore, blogging can be seen as more successful than the content marketing method online brochures as blogging allows there to be a specific topic on the product or service that the target market can have an in-depth discussion on however, with online brochures, they mainly just provide information about the brand - product or service so there is a lack of discussion. The reason why blogging is so popular as it gets more people to engage in the product or service.
Another example we want to explore is Interviews, it is used to gain the audience's attention and trust. It is a very good method of content marketing as it informs the audience about recent events, updates and discussions. It can potentially improve conversions and generate new leads to a business whilst also strengthening its reputation. This example of content marketing can be seen as more effective than Newsletters as nowadays people like to watch videos about interviews instead of reading. Therefore, the business will receive more clicks-per-costs and be able to track what the customer wants to know by their clicks and heat maps. The business may potentially receive a wider audience on their interviews than people reading newsletters. Newsletters can also be missed by junk mails.
Furthermore, online video marketing is any content format that features or includes video. Common forms of video content include vlogs and live videos etc. It is a perfect use of content marketing as it brings people to their page and has more interest in the product or services, this improves the SEO as there is more traffic on the site. The popularity of content marketing gets more people talking about the product or services, this allows the viewers and potential buyers to learn more about the product and for them to have an increased understanding of the prodigy and service which can potentially raise sales, increasing profits. Nevertheless, there are lots of different examples of content marketing, online video marketing is very important for a product or service, this is because it is shown that more people would rather watch a video about the market than read about it. Therefore, online video marketing will stand out from Educational articles as viewers or the market may find it dull. This means that online video marketing will attract more of the audience and public eyes, drawing more attention and positive exposure to the products/ services.
Lastly, we need to talk about the use of Podcasts. It is a multi-channel online marketing technique focused on targeting a very specific audience on their smartphones, iPads, laptops etc through website, email, SMS. This is a very effective use of content marketing as again most of the population use the Internet and check their messages therefore, the marketing technique will always be seen and knowledge. This also builds more traffic to the site, allowing the public to be viewing the product and services. In conclusion, Podcasts s a very useful and effective method of content marketing, it allows the method to be a more personal approach to the customers. This can be seen as more effective than Social Media content as social media content is more of a general approach to reach customers. However, podcasts can lead to loyal customers, which allows them to come back to the products and services, allowing an excellent reputation and higher profit views.
Referencing
Carmicheal, K., 2022. The 12 Types of Content Marketing in a Marketer's Arsenal. [online] Blog.hubspot.com. Available at: <https://blog.hubspot.com/marketing/content-marketing-types> [Accessed 21 February 2022].
2022. [image]/Screenshot] Available at: <https://www.tui.co.uk/destinations/discover/Culture/best-summer-holiday-deals> [Accessed 20 Feb 2022]. (Fig 3)
2022. [online] Available at: <https://www.easyjet.com/en/Register> [Accessed 20 February 2022].(Fig 6)
Easyjet.com/ Screenshot. 2021. Help and information from easyJet | easyJet. [online] Available at: <https://www.easyjet.com/en/help> [Accessed 20 feb 20221]. (Fig 7)
Paunova, D., 2022. What is the Content Marketing Cycle and how can it help you?. [online/Screenshot] Simplifie.com. Available at: <https://www.simplifie.com/marketing-blog/what-is-the-content-marketing-cycle-and-how-can-it-help-you> [Accessed 20 feb 2022]. (Fig 1)
2021. Screenshot. [online] Available at: <https://www.tui.co.uk/brochures/> [Accessed 20 June 2021]. (Fig 4)
Tuigroup.com. 2022. Interviews, speeches & presentations. [online] Available at: <https://www.tuigroup.com/en-en/media/interview-speeches-presentations> [Accessed 20 February 2022].. (Fig 12)
Trustpilot. 2022. Travel Republic is rated "Excellent" with 4.6 / 5 on Trustpilot. [online] Available at: <https://uk.trustpilot.com/review/www.travelrepublic.co.uk> [Accessed 21 February 2022]. (Fig 10)
Travel Republic. 2022. Cheap hotels, flights and holidays from Travel Republic. [online] Available at: <https://www.travelrepublic.co.uk/reviews> [Accessed 21 February 2022]. (Fig 14)
Corporate.easyjet.com. 2022. [online] Available at: <https://corporate.easyjet.com/~/media/Files/E/Easyjet/pdf/investors/results-centre/2021/annual-report-2021.pdf> [Accessed 20 February 2022].(Fig 5)
2021. Screenshot. [image] Available at: <https://www.travelrepublic.co.uk/booking-checklist> [Accessed 20 June 2021]. Video. (Fig9)
Tuigroup.com/ Screenshot. 2021. Looking back over our year: TUI in numbers. [online] Available at: <https://www.tuigroup.com/en-en/media/stories/2020/2020-12-23-tui-in-numbers> [Accessed 20 feb 2022]. (Fig 11)
Video - TV AD. Available at: <https://travelweekly.co.uk/articles/319999/travel-republic-launches-its-biggest-marketing-campaign> [Accessed 20 June 2021]. (Fig 8)
En.wikipedia.org. 2021. TUI fly Deutschland - Wikipedia. [online] Available at: <https://en.wikipedia.org/wiki/TUI_fly_Deutschland> [Accessed 21 June 2021]. (Fig 13)
Tui.co.uk. 2022. TUI.co.uk | Holidays, Flights & Cruises 2022 / 2023. [online] Available at: <https://www.tui.co.uk> [Accessed 20 February 2022]. (Fig 2)
Links
Vimeo: https://player.vimeo.com/video/686035590?h=4cb811c474" width="640" height="1137" frameborder="0" allowfullscreen></iframe>
Presentation:
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